Will Ritchie of WTB joins this episode of The Riding Gravel Radio Ranch. They discuss several topics including the process of developing tires, specific tire details, Trans Iowa, and more.
Will shares some great information about how WTB designs and develops tires, as well as how they gauge customer demand in the quickly changing gravel scene. Will also shares some good stories about his Trans Iowa experience. Listen in to get some company information and details that you likely won’t read anywhere.
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